Signal Over Noise

DTC & Amazon growth · UK, Europe, North America

Most marketing is noise.
We build the signal that sells.

We scale direct-to-consumer brands with Paid Media, CRO and Email Marketing – cutting what doesn’t move revenue, amplifying what does. 15+ years turning ad spend into a predictable growth engine.

Free audit. About five working days.

← noise / unfocused spend signal / compounding growth →

Client revenue generated

£ 0 M+

Running ecommerce accounts

Since 2026

Brands worked with

Longest running client

yrs

Trusted by 100+ Brands, Including

Any of these ring a bell?

What we do

Two channels. Buy one, or run both together. Pricing published on every page.

Amazon

From £1,000 a month

Management, advertising, compliance, expansion

DTC

From £1,000 a month

Paid media, retention, conversion, AI search

Same brief.
Different frequency.

Why brands switch to us

THE NOISE

Generic creative, copy-paste ad strategy
Focus on clicks, not profitable growth
No real CRO or email integration
Wasted spend, no attribution clarity
Reactive, slow to change course
Monthly report, then radio silence

THE SIGNAL

Proven track record scaling DTC to 7 & 8 figures
ROI-first strategy across Google, Meta & Amazon
Data-backed CRO turning traffic into customers
Transparent reporting, clear attribution
Agile campaign management, rapid iteration
A team that answers before you have to ask

Proof,
not promises

A handful of the DTC and ecommerce brands we’ve taken from stuck to scaling.

Shopify / Google – Case study

From a £10K store to a £7M+ success story

We rebuilt the funnel end-to-end – UX/UI redesign, data-led CRO and paid media – and grew conversions 8x along the way.

Paid media – Case study

£5.39M in sales at 8.3x ROAS

A profit-driven, data-led rebuild of Google Ads turned unpredictable spend into a growth engine the client could forecast against.

Full-funnel – Case study

10x ROAS DTC powerhouse

A stagnant Shopify store became an £11M brand through full-funnel strategy: data-driven ads, CRO, and retention automation working as one system.

Three things we do differently

A profit target for every SKU

Not one return target across a campaign. A 60% margin product and a 15% margin product are not the same thing.

Blended contribution, not ROAS

Channel ROAS improves the moment you retreat to brand terms. We report what the business kept, across every channel.

Measurement first, spend second

Tracking, consent and attribution fixed before anything scales. Unglamorous, and it comes before everything else.

Vaseem Shaikh
Founder

The founder

I have taken brands from nothing to millions in three to four years, working on the accounts myself rather than above them.

Ecommerce breaks in a lot of places. Compliance, advertising, logistics, cash tied up in stock, and sometimes the plan itself. Most of the job is working out which one is actually costing you this quarter, and having the nerve to say what to stop doing about the rest.

For five of those years I was also researching AI and machine learning at IIM Ahmedabad, running client accounts alongside it, until I left in 2019 to run the agency full time. The research shaped how I set targets, per SKU rather than one number across a channel. The rest I learned on the accounts.

10+ brands built from zero Eight-figure accounts · still running them Restricted categories · supplements, skincare, pharmacy Suspensions reversed · UK, EU and US Market entry · UK to EU and US IIM Ahmedabad · AI and ML research

Agency credentials

Experience, recognised.

Recognition and platform partnerships from our work across ecommerce and digital marketing.

Clutch recognition

Platform partnerships

Credentials displayed under PSi DigiTech, our previous agency brand. View the original site ↗

Certified & Partnered

Backed by the platforms that matter